YOUR CREATIVITY IS YOUR LIFE TIME EARNING....Learn how !

If you want to be more creative, in art, in business, whatever. Here are some tips that have worked for me over the years:

1. Ignore everybody. The more original your idea is, the less good advice other people will be able to give you. You don’t know if your idea is any good the moment it’s created. Neither does anyone else. The most you can hope for is a strong gut feeling that it is. And trusting your feelings is not as easy as the optimists say it is. There’s a reason why feelings scare us.

And asking close friends never works quite as well as you hope, either. It’s not that they deliberately want to be unhelpful. It’s just they don’t know your world one millionth as well as you know your world, no matter how hard they try, no matter how hard you try to explain.

Plus a big idea will change you. Your friends may love you, but they don’t want you to change. If you change, then their dynamic with you also changes. They like things the way they are, that’s how they love you- the way you are, not the way you may become.

Ergo, they have no incentive to see you change. And they will be resistant to anything that catalyzes it. That’s human nature. And you would do the same, if the shoe was on the other foot.

With business colleagues it’s even worse. They’re used to dealing with you in a certain way. They’re used to having a certain level of control over the relationship. And they want whatever makes them more prosperous. Sure, they might prefer it if you prosper as well, but that’s not their top priority.

If your idea is so good that it changes your dynamic enough to where you need them less, or God forbid, THE MARKET needs them less, then they’re going to resist your idea every chance they can.

Again, that’s human nature.

GOOD IDEAS ALTER THE POWER BALANCE IN RELATIONSHIPS, THAT IS WHY GOOD IDEAS ARE ALWAYS INITIALLY RESISTED.

Good ideas come with a heavy burden. Which is why so few people have them. So few people can handle it.

2. The idea doesn’t have to be big. It just has to change the world.

The two are not the same thing.

We all spend a lot of time being impressed by folk we’ve never met. Somebody featured in the media who’s got a big company, a big product, a big movie, a big bestseller. Whatever.

And we spend even more time trying unsuccessfully to keep up with them. Trying to start up our own companies, our own products, our own film projects, books and whatnot.

I’m as guilty as anyone. I tried lots of different things over the years, trying desperately to pry my career out of the jaws of mediocrity. Some to do with business, some to do with art etc. The sovereignty you have over your work will inspire far more people than the actual content ever will. How your own sovereignty inspires other people to find their own sovereignty, their own sense of freedom and possibility, will change the world far more than the the work’s objective merits ever will.

Your idea doesn’t have to be big. It just has to be yours alone. The more the idea is yours alone, the more freedom you have to do something really amazing.

The more amazing, the more people will click with your idea. The more people click with your idea, the more it will change the world.

That’s what doodling on business cards taught me.

3. Put the hours in.

Doing anything worthwhile takes forever. 90% of what separates successful people and failed people is time, effort, and stamina.

If somebody in your industry is more successful than you, it’s probably because he works harder at it than you do. Sure, maybe he’s more inherently talented, more adept at networking etc, but I don’t consider that an excuse. Over time, that advantage counts for less and less. Which is why the world is full of highly talented, network-savvy, failed mediocrities.

So yeah, success means you’ve got a long road ahead of you, regardless. How do you best manage it? Simply put, my method allows me to pace myself over the long haul, which is important.

Stamina is utterly important. And stamina is only possible if it’s managed well. People think all they need to do is endure one crazy, intense, job-free creative burst and their dreams will come true. They are wrong, they are stupidly wrong.

Being good at anything is like figure skating- the definition of being good at it is being able to make it look easy. But it never is easy. Ever. That’s what the stupidly wrong people conveniently forget.

If I was just starting out writing, say, a novel or a screenplay, or maybe starting up a new software company, I wouldn’t try to quit my job in order to make this big, dramatic heroic-quest thing about it. I would do something far simpler: I would find that extra hour or two in the day that belongs to nobody else but me, and I would make it productive. Put the hours in, do it for long enough and magical, life-transforming things happen eventually. Sure, that means less time watching TV, internet surfing, going out or whatever.

But who cares?

4. If your biz plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail.

Nobody suddenly discovers anything. Things are made slowly and in pain.

5. You are responsible for your own experience.

Nobody can tell you if what you’re doing is good, meaningful or worthwhile. The more compelling the path, the more lonely it is.

Every creative person is looking for “The Big Idea”. You know, the one that is going to catapult them out from the murky depths of obscurity and on to the highest planes of incandescent ludicity.

The one that’s all love-at-first-sight with the Zeitgeist.

The one that’s going to get them invited to all the right parties, metaphorical or otherwise.

So naturally you ask yourself, if and when you finally come up with The Big Idea, after years of toil, struggle and doubt, how do you know whether or not it is “The One”?

Answer: You don’t.

There’s no glorious swelling of existential triumph.

That’s not what happens.

All you get is this rather kvetchy voice inside you that seems to say, “This is totally stupid.This is utterly moronic. This is a complete waste of time. I’m going to do it anyway.”

And you go do it anyway.

Second-rate ideas like glorious swellings far more. Keeps them alive longer.

6. Everyone is born creative; everyone is given a box of crayons in kindergarten.

Then when you hit puberty they take the crayons away and replace them with books on algebra etc. Being suddenly hit years later with the creative bug is just a wee voice telling you, “I�d like my crayons back, please.”

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7. Keep your day job.

I�m not just saying that for the usual reason i.e. because I think your idea will fail. I�m saying it because to suddenly quit one�s job in a big ol’ creative drama-queen moment is always, always, always in direct conflict with what I call �The Sex & Cash Theory�.

8. Companies that squelch creativity can no longer compete with companies that champion creativity.

Nor can you bully a subordinate into becoming a genius.

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9. Everybody has their own private Mount Everest they were put on this earth to climb.

You may never reach the summit; for that you will be forgiven. But if you don’t make at least one serious attempt to get above the snow-line, years later you will find yourself lying on your deathbed, and all you will feel is emptiness.

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10. The more talented somebody is, the less they need the props.

Meeting a person who wrote a masterpiece on the back of a deli menu would not surprise me. Meeting a person who wrote a masterpiece with a silver Cartier fountain pen on an antique writing table in an airy SoHo loft would SERIOUSLY surprise me.

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11. Don’t try to stand out from the crowd; avoid crowds altogether.

Your plan for getting your work out there has to be as original as the actual work, perhaps even more so. The work has to create a totally new market. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.

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12. If you accept the pain, it cannot hurt you.

The pain of making the necessary sacrifices always hurts more than you think it’s going to. I know. It sucks. That being said, doing something seriously creative is one of the most amazing experiences one can have, in this or any other lifetime. If you can pull it off, it’s worth it. Even if you don’t end up pulling it off, you’ll learn many incredible, magical, valuable things. It’s NOT doing it when you know you full well you HAD the opportunity- that hurts FAR more than any failure.

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13. Never compare your inside with somebody else’s outside.

The more you practice your craft, the less you confuse worldly rewards with spiritual rewards, and vice versa. Even if your path never makes any money or furthers your career, that’s still worth a TON.

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14. Dying young is overrated.

I’ve seen so many young people take the “Gotta do the drugs and booze thing to make me a better artist” route over the years. A choice that was neither effective, healthy, smart, original or ended happily.

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15. The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.

Art suffers the moment other people start paying for it. The more you need the money, the more people will tell you what to do. The less control you will have. The more bullshit you will have to swallow. The less joy it will bring. Know this and plan accordingly.

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16. The world is changing.

Some people are hip to it, others are not. If you want to be able to afford groceries in 5 years, I’d recommend listening closely to the former and avoiding the latter. Just my two cents.

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17. Merit can be bought. Passion can’t.

The only people who can change the world are people who want to. And not everybody does.

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18. Avoid the Watercooler Gang.

They�re a well-meaning bunch, but they get in the way eventually.

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19. Sing in your own voice.

Piccasso was a terrible colorist. Turner couldn’t paint human beings worth a damn. Saul Steinberg’s formal drafting skills were appalling. TS Eliot had a full-time day job. Henry Miller was a wildly uneven writer. Bob Dylan can’t sing or play guitar.

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20. The choice of media is irrelevant.

Every media’s greatest strength is also its greatest weakness. Every form of media is a set of fundamental compromises, one is not “higher” than the other. A painting doesn’t do much, it just sits there on a wall. That’s the best and worst thing thing about it. Film combines sound, photography, music, acting. That’s the best and worst thing thing about it. Prose just uses words arranged in linear form to get its point across. That’s the best and worst thing thing about it etc.

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21. Selling out is harder than it looks.

Diluting your product to make it more “commercial” will just make people like it less.

Many years ago, barely out of college, I started schlepping around the ad agencies, looking for my first job.

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22. Nobody cares. Do it for yourself.

Everybody is too busy with their own lives to give a damn about your book, painting, screenplay etc, especially if you haven’t sold it yet. And the ones that aren’t, you don’t want in your life anyway.

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23. Worrying about “Commercial vs. Artistic” is a complete waste of time.

You can argue about “the shameful state of American Letters” till the cows come home. They were kvetching about it in 1950, they’ll be kvetching about it in 2050.

It’s a path well-trodden, and not a place where one is going to come up with many new, earth-shattering insights.

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24. Don�t worry about finding inspiration. It comes eventually.

Inspiration precedes the desire to create, not the other way around.

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25. You have to find your own schtick.

A Picasso always looks like Piccasso painted it. Hemingway always sounds like Hemingway. A Beethoven Symphony always sounds like a Beethoven’s Symphony. Part of being a master is learning how to sing in nobody else’s voice but your own.

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26. Write from the heart.

There is no silver bullet. There is only the love God gave you.

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27. The best way to get approval is not to need it.

This is equally true in art and business. And love. And sex. And just about everything else worth having.

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28. Power is never given. Power is taken.

People who are “ready” give off a different vibe than people who aren’t. Animals can smell fear; maybe that’s it.

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29. Whatever choice you make, The Devil gets his due eventually.

Selling out to Hollywood comes with a price. So does not selling out. Either way, you pay in full, and yes, it invariably hurts like hell.

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30. The hardest part of being creative is getting used to it.

If you have the creative urge, it isn’t going to go away. But sometimes it takes a while before you accept the fact.

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